Nationally Recognized Author Brian Wansink to Speak about Mindless Eating: Why We Eat More than We Think

On Saturday, April 7 from 2:00 p.m. to 4:00 p.m., nationally recognized author, Cornell University professor and director of its Food and Brand Lab, Brian Wansink will speak at the Tompkins County Public Library about his bestselling book Mindless Eating: Why We Eat More Than We Think. A book signing will follow the talk.

According to Wansink, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better.

The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads.
Sara Moulton, executive chef at Gourmet magazine and Food Network host exclaims, “I read this book from cover to cover in one weekend and found it absolutely fascinating. Brian Wansink exposes the hidden psychology of eating, and his solid plan can knock 10 to 20 pounds off of any of us in a year. Ironically and delightfully, you could call it a mindless diet – one you don’t even know you’re on.”

Brian Wansink (Ph.D. Stanford 1990) holds the John S. Dyson Chair of Marketing and of Nutritional Science in the Applied Economics and Management Department at Cornell University, where he is Director of the Cornell Food and Brand Lab. Previously, he was a professor at Dartmouth College, the Vrije Universiteit (The Netherlands), the Wharton School at the University of Pennsylvania, the University of Illinois at Urbana-Champaign, INSEAD (France), and he was a visiting scientist at the U.S. Army Research Labs in Natick, MA.

To learn more about Mindless Eating, visit http://www.mindlesseating.org/index.htm

Dr. Wansink’s program is one of many programs offered by Tompkins County Public Library. The mission of the Library is to serve community residents at each stage of their lives by providing free and open access to the world's wisdom, knowledge, and information. The library, through its collections and professional services, fosters an informed, civic-minded community and contributes to the educational, cultural, and economic well-being of the County.
For more information contact: Rosie Rice 272-4557 ext. 233 or rrice@tcpl.org.